Stirling District Tourism Logo

About Us

A Word from the Chair – Zillah Jamieson

The National Wallace Monument has told the story of William Wallace, Scotland’s first national hero, for over 145 years, and today it is managed and operated by Stirling District Tourism, an independent charity.

Stirling District Tourism receives no funding support from any external bodies, and the charity therefore relies on the patronage of visitors to the Monument in order to operate the building as a visitor attraction, and to provide the services which are available for everyone who comes to discover the story of William Wallace.

We’re privileged to have the opportunity of looking after such an important landmark – and we enjoy reaching out to those who love the story of William Wallace, and to those who have yet to discover it.  We work hard to make sure we are outward looking, we work in partnership with communities and organisations, and we embrace new ideas and ways of doing things, while safeguarding existing and well-loved services.

We want to make the heritage of William Wallace available to as many people as we can, in ways that provide lots of opportunities for learning, engagement and fun.

Your interest in The National Wallace Monument is important– and very much appreciated.

How we work

Stirling District Tourism is a registered charity and a company limited by guarantee.

What matters to us…

  • We want to celebrate and protect the heritage of William Wallace, helping everyone to enjoy it now and in the future.
  • We want to help people from all backgrounds to discover and learn from the story of Wallace, and to be inspired by it, so we will encourage the involvement of individuals and communities.
  • We believe it is important that everyone who looks after the Monument and its visitors, including all of our staff and volunteers, have the skills which they need to provide a sincere welcome and a memorable experience for everyone.
  • We want to make sure that The National Wallace Monument is excellently cared for.
  • We know that it is important for us to have partnerships with funders and stakeholders, and to maintain our financial sustainability.
  • We believe it is important for us to offer excellent and innovative services, and we want to play our part in strengthening links between heritage, tourism, and economic prosperity, for the benefit of everyone.

Our Operating Policies & Standards


The Directors of Stirling District Tourism (who are also trustees of the charity) are all volunteers, and they meet at least four times a year, to provide strategic leadership to the organisation.  All of the directors participate also in special groups and project teams, linked to key aspects of the business, including finance, marketing, and human resources.

The Directors

Susan Ross, David Mitchell, Henk Berits, David Black (Vice-Chair), Zillah Jamieson (Chair), and Margaret Robertson.

(Not pictured: Judy Keir) 



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